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DIPlOMA IN RETAIL ANALYTICS

Learn how and where analytics is applied in retail, and master the process of extracting critically important insights from gigabytes of retail data.

Analytics have become the most powerful tool for retailers and is being used for various purposes. Retail Analytics is the process of providing analytical data on various things like supply chain, product terms and others which will be useful in making important marketing and procurement decisions. Retail analytics gives a detailed knowledge about the customers Sentiments and behaviours into the business which in turn helps to increase sales.

COURSE STRUCTURE

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COURSE CONTENTS

Introduction to Retail
Networks, Sites and Customers
Articles and Merchandise Structure
Suppliers & Purchase Conditions
Theoretical Cost Price & Sales Price
Assortments
Space Management
Marketing Campaign
Multi Channel Retail
Retail Dashboard
Store Cluster Analysis
Customer Sentiments & Behaviour
Business Process around Customer Lifecycle
Applications for Customer Acquisition
Data Mining for Improved Direct Marketing
Using Current Customers to Learn About Prospects 

INDUSTRY INTERACTION

Seminars from Industry stalwards
Career Guidance Workshop
Industry best practices and process
Alumni Discussion
Domains Applications

EXPERIENTIAL LEARNING

One time bound Live Projects
Case studies / Assignments

Address

887(23), Tulsi Arcade, 28th Main,
Jayanagar 9th Block
Bangalore, 560069
India

Contacts

Email: info@kigyan.com
Phone: +91 80 2653 8855
                 +91 80 2654 8855
Web: www.kigyan.com