Social media not only provides marketers with a means of Communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this course exposes candidates to the analytic methods that can be used to convert social media data to marketing insights.
Candidates will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, learning the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening.
The course shows how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand or Products.
Introduction to Social Media
Basics of Social Media Listening
Opinion Science and Dynamics
Social Media in Action
Introduction to Data Analytics
Collecting and Extracting Social Media Data
Applying Analytics to Social Media Activity
Data Analytsis, Visualization, and Exploration
Identifing the Target Audience for the business
Understanding Consumer Sentiments & Behaviour
Seminars from Industry stalwards
Career Guidance Workshop
Industry best practices and process
One time bound Live Projects
Case studies / Assignments